Why does self-awareness matter at all? Because it's the key to living a deeply fulfilling, happy and authentic life. Imagine waking up each day, doing things that mean something to you and behaving like the real you. So many people spend their lives trying to be someone else or thinking and behaving in ways that don't reflect who they really are deep inside that they miss out on being themselves.
When you build self-awareness you give yourself the gift of being yourself without having to ignore, compromise or minimize your amazing ideas, talents and abilities. You get to do what you find meaningful and live in a way that's free from the restrictions and limits that many other people experience.
Self-awareness matters because you get to be your wonderful self.